How did university departments interweave the Web: A study of connectivity and underlying factors

This paper presents two studies of the use of the WWW in Scottish universities and American land-grant universities. First, we investigated the relationship between the organisational profile of a university department in Scotland and its structural connectivity on the WWW. A Spearman rank order correlation analysis revealed a number of strong correlation relationships between structural connectivity measures and the organisational profile based on research assessment exercise ratings, teaching quality assessments, student–staff ratios and funding levels. Linkage patterns from 13 Scottish academic sites to commercial sites in Britain and America highlighted the impact of culture and the appropriateness of information technologies on the acceptance of the WWW. The second study is a content survey of WWW-based education activities in American land-grant universities to investigate successful applications of these enabling techniques in education. The two studies together highlighted cultural, political and technological interactions in the use of the WWW. q 1998 Elsevier Science B.V. All rights reserved